Tourism In China 2024. The analyses draw on the findings of mckinsey’s latest survey of chinese tourist attitudes, and compare the results across six waves of surveys conducted between april 2020 and. In 2024, domestic travel during lunar new year exceeded prepandemic levels by 19.

China’s inbound tourism booms as more foreigners come to visit. Research by oxford economics suggests that outbound travel from china will nearly double in 2024 compared to the previous year, with the middle east expected to lead the global recovery.